Telephone Directory “Yellow Pages” Ads

What’s a Website design without the traditional print advertising to support it? Being in the creative advertising business for the past 28 years, I have seen (and designed) all sorts of print designs in every imaginable color, size and shape.

When your [Ad] size doesn’t really matter

Few businesses would imagine that a well thought out, designed and executed “Yellow Pages” ad will reel in many more inquiries and cost a lot less money. Take for instance the full-page “ego-boosting” lawyers ads that grace the many pages under the “Attorneys” section (as well as, inside cover and back covers) of just about every telephone directory in America. In larger cities like New York, a full page ad can cost upwards of $10,000.00 per month! An ad half that size can generate twice the qualified leads and cost half as much.