Brochure Design That Targets Your Customers’ Needs

Who did you create your company’s brochure design for: you or your customer?

• When you prepared your new brochure design did you do an informal customer survey?
• Did you find out why customers chose your company instead of your competitors?
• What are they are REALLY looking for when they shop for services or products like yours?

Maybe you missed some insight about the reasons folks choose to do business with you instead of your competition. Take an informal survey with your customers and find out why they like doing business with you.

Sometimes it’s hard to let go and to hire a professional brochure designer, especially when only you know what makes your business a success. Taking on a project as important as a brochure can become a very personal thing that often clouds the separation needed to be an objective marketer. How others perceive your company image is far too important for just piecing together graphics in Microsoft Word™ .

A true professional, well-versed and experienced in creating lasting impressions is essential. Since first impressions are everything , cost-effective marketing should not be measured in the lowest price per unit , but rather in the overall value of a well-executed brochure design. Remember, that your brochure’s visuals should connote strength, professionalism and value. There are many factors in designing an effective brochure design. One basic rule is to keep focused on your clients’ needs .